Email Marketing: how does it work and benefits your business

In this digital world, there are many modern ways to communicate with your audience and customers. Connecting them through feedback forms, social networking, live chat, and other communication medium are just a few examples. But email marketing is the king of marketing channels, with a user base of nearly 4 billion individuals.

Global e-mail users are predicted to reach 4.6 billion by 2025, up from 4 billion in 2020. Not only that, but e-mail has higher click-through rates than social media for internet advertising.

Email Marketing:

Email marketing has been around for a long time. Basically, it regularly leads all other marketing channels for creating awareness, interacting with your leads, nurturing them, converting them into customers, keeping them, and enhancing customer loyalty.

Most people use email, according to statistics, and the number is growing every year.


It is one of the most popular—and effective—tools for marketing campaigns. Especially when you want to expand your brand or sell your products. In this blog, we get to know about how email marketing benefits your business and how does it works.

How it works

One of the most effective tactics in digital marketing is email marketing and, an effective email marketing campaign requires three elements.

1. An Email list:

It is the backbone of the entire marketing campaign as in order to deliver the right message to the right people is important and find out the right audience to whom you want to aware about the product.

In addition, it is a database of contacts who can be interested in interacting and want the latest update of your brand.

There are several ways to build the contact list through the extractor, scrapping, and different software.

2. An Email Service Provider:

An email service provider (ESP) is a kind of software that helps to manage, organize, build, design, and execute the marketing campaign and not just only this but also track the record of the whole campaign which can improve future campaigns.

There are vast number of ESP software that also provide free trail periods e.g. Mailchimp, Sendinblue, and pardot etc.

3. Clearly Defined Goals:

It is also a very important element of email marketing to define goals clearly. For an effective email campaign email list, ESP and goal should be aligned well.
To run an email marketing campaign, there can be several goals we can set:

– Lead generation
– Boost the product awareness
– Customer engagement
– Increase customer loyalty and lifetime value


To run an effective email marketing campaign you have to set up an email list of the right audience and then create an email or series of emails to persuade customers to take action and finally use your email service provider (ESP) to send emails and track them simultaneously.

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