Mobile commerce is known as the sale of goods and services via wireless handheld devices such as smartphones and tablets.
Although mobile commerce, or m-commerce, was first connected with the business-to-business sale of wireless equipment in 1997. It is now most commonly associated with the purchasing and selling of goods and services. This is done via a wireless portable device such as a smartphone or tablet.
Though it was originally characterised as a subset of e-commerce (ecommerce), which is limited to a desktop computer’s internet browser, m-commerce has now grown to incorporate mobile banking and payments. In the United States, mobile purchases already account for over 33% of all e-commerce transactions and are on track to overtake desktop sales by 2021.
M-Commerce transactions are carried out via native apps, which are commercial applications that must be downloaded from an app store or a platform-specific market. Users can also use web apps, which do not require a download and work within their phone’s browser—though these are less user-friendly and have slower processing speeds than native apps.
M-commerce allows for electronic sales to be made from any location.
M-commerce is a key aspect of the mobile revolution since it allows users to shop online from anywhere. E-commerce is subdivided into m-commerce. It is the buying and selling of products and services using wireless mobile devices like smartphones and tablets.
The expansion of m-commerce can be attributed to several factors:
- The pervasiveness of mobile phones
- The growing use of smartphones with more advanced computational capabilities
- The expansion of mobile internet access
- The creation of mobile payment systems
Mobile commerce is an important aspect of the mobile revolution
- Mobile devices have always been more than just phones since their introduction.
- Device accessibility is on the rise.
- There has been a decrease in price points.
- Capabilities have increased.
- The level of dependability has increased.
- Both size and weight have shrunk.
These factors have combined to make the mobile device much more than just a part of everyday life: it’s now a main point of connection with modern society, and it’s quickly becoming the single most critical part of your company’s customer experience strategy—if it isn’t already.
M-commerce refers to the ability of people to shop and make purchases using their mobile devices
M-commerce refers to the ability of users to shop and make purchases using their mobile devices. It’s an excellent approach for businesses to attract online shoppers and tech-savvy smartphone users. Using your phone to buy clothes or groceries, get tickets to a performance, or even book restaurant reservations are all examples of m-commerce.
As you might expect, this convenient technology is becoming more popular among all kinds of shoppers—and there are plenty of reasons the trend is only going up:
- It’s all about convenience. People are on the go these days, and many don’t want to be tied down by in-store shopping or even traditional web browsing that requires sitting down at a computer. Your phone is something you already have with you throughout the day—m-commerce gives you fast access to products and services that fit into your busy schedule.
- New markets for businesses. Mobile commerce makes it possible for businesses to reach new markets outside their local area through apps or mobile websites optimized for smartphones and tablets. This opens up exciting potential revenue streams.
