In 2022, the business has many ways to reach customers and one of them is email marketing tools. There are number of tricks and techniques to engage and aware your customer about the product. For example, direct SMS, Website landing page, chatbots, display ads, or even the meta verse to display their message to the customer.
Email marketing tool is still the most used communication channel in the world outside verbal communication. It has been around for a long time. Basically, it regularly leads all other marketing channels for creating awareness, interacting with your leads, nurturing them, converting them into customers, keeping them, and enhancing customer loyalty.
According to Statista, the number of global email subscribers will increase to roughly 4.5 billion in 2022, up from around 4 billion in 2021. This growth is seen in Statista’s global market revenue prediction for email marketing through 2027. According to the prediction, email marketing would be worth about $18 billion by 2027.
5 Email Marketing Tools:
However, Email marketing is still one of the most important and focused ways to reach your audience. You can advertise your app using your email marketing approach.
Here are a few of the greatest email marketing tools to help you always hit the mark.
- Mailchimp: You’ve probably heard of Mailchimp, a leader in email marketing tools. Their fundamental email marketing services include email designing and scheduling in their free plan. The smart recommendations function gives you useful audience insights to optimize your marketing efforts, making this an excellent email marketing tool.
- Sendinblue: Sendinblue is a marketing communication platform that’s just not include email marketing but also has other capabilities like CRM administration and landing page development. Its email design functions make it simple to generate a great-looking email with over 70 design themes.
- Constant Contact: This is best for e-commerce to email marketing campaigns. You can create comprehensive reports to show numbers, bounce-back ratio, and click-through ratio.Likewise it has an easy-to-use platform that makes contact management, social posting, and email simpler than ever.
- Sendplus: It has an excellent way to identify the most valuable subscriber. It will let you know the open and click rate and the read and unread of each subscriber. It will also allow sending automatically email to subscribers at the right time based on user behavior, event trigger, and another variable.
- Sender: The sender is one of the best free email marketing tools with the ability to guarantee deliverability. You can use it to create impressive newsletters with no knowledge of HTML. Simply choose from templates and customize them with elements such as images, videos, and text. You can even personalize your newsletter for each recipient to make an even greater impact.
FINAL THOUGHTS:
Most of these free email marketing tools have robust features without having to upgrade to a paid plan. Small businesses and marketers should be able to get the most out of them while saving time and money. Many paid plans are affordable and flexible enough to fit your budget. Even if you need to upgrade to meet your business needs.
